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Brand Aesthetics
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Hardcover
from Palgrave Macmillan (August 21, 2012)
9780230336735 | details & prices | 230 pages | 5.20 × 8.50 × 0.25 in. | 1.05 lbs | List price $110.00
About: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues.
About: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues.