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Blowing Up the Brand: Critical Perspectives on Promotional Culture
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Hardcover
from Peter Lang Pub Inc (September 15, 2010)
9781433108662 | details & prices | 338 pages | 6.25 × 9.25 × 1.00 in. | 1.50 lbs | List price $129.95
Paperback
from Peter Lang Pub Inc (August 20, 2010)
9781433108679 | details & prices | 338 pages | 5.75 × 8.75 × 0.50 in. | 1.00 lbs | List price $41.95
About: This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.
About: This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.