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Basic Marketing
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With Joseph Cannon, Perreault |
19 psc edition from McGraw-Hill (August 1, 2013)
With E. Jerome McCarthy, Ph. D., Joseph P. Cannon, Ph. D., William D. perreault, Jr., Ph. D. |
19 edition from Irwin Professional Pub (February 25, 2013); titled "Basic Marketing: A Marketing Strategy Planning Approach"
9780078028984 | details & prices | 725 pages | 8.50 × 11.00 × 1.00 in. | 1.25 lbs | List price $325.90
This edition also contains Basic Marketing
This edition also contains Basic Marketing
Paperback
With E. Jerome McCarthy, Ph. D., Joseph P. Cannon, Ph. D., William D. perreault, Jr., Ph. D. |
19 unbnd edition from Irwin Professional Pub (February 25, 2013)
9780077512521 | details & prices | 725 pages | 8.50 × 11.00 × 1.25 in. | 3.35 lbs | List price $239.30
This edition also contains Basic Marketing
This edition also contains Basic Marketing
With E. Jerome McCarthy, Ph. D., Joseph P. Cannon, Ph. D., William D. perreault, Jr., Ph. D. |
18 unbnd edition from Irwin Professional Pub (October 15, 2010); titled "Basic Marketing: A Marketing Strategy Planning Approach"
9780077473631 | details & prices | 746 pages | 8.00 × 10.50 × 1.00 in. | 3.65 lbs | List price $210.90
This edition also contains Basic Marketing
About: Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus.
This edition also contains Basic Marketing
About: Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus.