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Basic Marketing
By
Joseph Cannon and
Perreault
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Bibliographic Detail
Publisher
McGraw-Hill
Publication date
August 1, 2013
Binding
Hardcover
Edition
19 psc
Book category
Adult Non-Fiction
ISBN-13
9781259146343
ISBN-10
1259146340
Original list price
$115.00
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
With Joseph Cannon, Perreault |
19 psc edition from McGraw-Hill (August 1, 2013)
With E. Jerome McCarthy, Ph. D., Joseph P. Cannon, Ph. D., William D. perreault, Jr., Ph. D. |
19 edition from Irwin Professional Pub (February 25, 2013); titled "Basic Marketing: A Marketing Strategy Planning Approach"
9780078028984 | details & prices | 725 pages | 8.50 × 11.00 × 1.00 in. | 1.25 lbs | List price $325.90
This edition also contains Basic Marketing
This edition also contains Basic Marketing
Paperback
With E. Jerome McCarthy, Ph. D., Joseph P. Cannon, Ph. D., William D. perreault, Jr., Ph. D. |
19 unbnd edition from Irwin Professional Pub (February 25, 2013)
9780077512521 | details & prices | 725 pages | 8.50 × 11.00 × 1.25 in. | 3.35 lbs | List price $239.30
This edition also contains Basic Marketing
This edition also contains Basic Marketing
With E. Jerome McCarthy, Ph. D., Joseph P. Cannon, Ph. D., William D. perreault, Jr., Ph. D. |
18 unbnd edition from Irwin Professional Pub (October 15, 2010); titled "Basic Marketing: A Marketing Strategy Planning Approach"
9780077473631 | details & prices | 746 pages | 8.00 × 10.50 × 1.00 in. | 3.65 lbs | List price $210.90
This edition also contains Basic Marketing
About: Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus.
This edition also contains Basic Marketing
About: Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus.
from McGraw-Hill Education (November 1, 2008)
9780071281041 | details & prices | List price $80.75
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