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Advertising: New Techniques for Visual Seduction
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Hardcover
from Thames & Hudson (May 1, 2007)
9780500513408 | details & prices | 270 pages | 10.00 × 11.25 × 1.25 in. | 4.20 lbs | List price $60.00
About: An illustrated survey of the latest visual advertising techniques and methods demonstrates the use of optical illusion to capture consumer attention, in a volume of sample ads that are accompanied by essays on the modern applications of perception tactics, optical tricks, and illusion.
About: An illustrated survey of the latest visual advertising techniques and methods demonstrates the use of optical illusion to capture consumer attention, in a volume of sample ads that are accompanied by essays on the modern applications of perception tactics, optical tricks, and illusion.