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Advertising: New Techniques for Visual Seduction
cover image for 9780500513408
If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
By Thomas Rempen (editor) and Uwe Stoklossa
See complete details on each edition (1 edition listed)

Hardcover:

9780500513408 | Thames & Hudson, May 1, 2007, cover price $60.00 | About this edition: An illustrated survey of the latest visual advertising techniques and methods demonstrates the use of optical illusion to capture consumer attention, in a volume of sample ads that are accompanied by essays on the modern applications of perception tactics, optical tricks, and illusion.

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