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Advertising and Promotion: An Integrated Marketing Communications Perspective
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With Michael A. Belch |
10th edition from Irwin Professional Pub (January 16, 2014)
9780078028977 | details & prices | 842 pages | 8.50 × 11.00 × 1.25 in. | 4.05 lbs | List price $318.80
With Michael A. Belch |
9 pck har/ edition from Irwin Professional Pub (May 2, 2011)
9780077499853 | details & prices | 828 pages | 8.25 × 10.75 × 1.00 in. | 4.40 lbs | List price $311.35
With Michael A. Belch |
9 edition from Irwin Professional Pub (January 25, 2011)
9780073404868 | details & prices | 828 pages | 8.50 × 10.75 × 1.25 in. | 4.30 lbs | List price $314.90
With Michael A. Belch (other contributor) |
8 edition from Irwin Professional Pub (July 4, 2008)
9780073381091 | details & prices | 838 pages | 8.75 × 11.00 × 1.25 in. | 4.40 lbs | List price $219.75
About: Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC.
About: Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC.
With Michael A. Belch |
7 pck edition from Irwin Professional Pub (May 26, 2006)
9780073255965 | details & prices | 820 pages | 9.00 × 11.25 × 1.50 in. | 4.35 lbs | List price $194.20
With Michael A. Belch |
6 pck edition from Irwin Professional Pub (January 30, 2004)
9780073049724 | details & prices | 8.50 × 10.75 × 1.25 in. | 4.60 lbs | List price $169.00
With Michael A. Belch |
6 pck edition from Irwin Professional Pub (June 1, 2003)
9780072866148 | details & prices | 864 pages | 8.75 × 11.25 × 1.25 in. | 4.40 lbs | List price $136.70
With P. Monckeberg |
6th edition from McGraw-Hill (April 1, 2003)
9780072536768 | details & prices | List price $55.01
This edition also contains Pascualina 2005 Polish
About: The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies.
This edition also contains Pascualina 2005 Polish
About: The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies.
6 edition from McGraw-Hill (April 1, 2003)
5 pck edition from Irwin Professional Pub (May 1, 2001)
9780072508826 | details & prices | 8.75 × 11.00 × 1.25 in. | 4.60 lbs | List price $136.70
With Michael A. Belch |
5 pck edition from McGraw-Hill College (September 1, 2000)
9780074063156 | details & prices | 9.00 × 11.25 × 1.50 in. | 5.20 lbs | List price $115.95
With Russell D. Earnest, Corinne P. Earnest, Michael A. Belch |
5th edition from Irwin Professional Pub (August 1, 2000)
9780072314458 | details & prices | 19 pages | 8.50 × 10.75 × 1.25 in. | 4.60 lbs | List price $107.95
This edition also contains To the Latest Posterity: Pennsylvania-German Family Registers in the Fraktur Tradition
This edition also contains To the Latest Posterity: Pennsylvania-German Family Registers in the Fraktur Tradition
With Joshua Pincus, Michael A. Belch |
4th edition from Richard d Irwin (July 1, 1999)
9780075617037 | details & prices | 9.00 × 11.50 × 1.50 in. | 4.75 lbs | List price $100.85
With George E. Introduction to Advertising and Promotion Belch, Charles Adlard (other contributor), Michael A. Belch, Keith Giffen |
4th edition from Richard d Irwin (November 1, 1997)
9780256218992 | details & prices | 762 pages | 9.25 × 11.25 × 1.25 in. | 4.10 lbs | List price $102.25
This edition also contains Mars Attacks Classics 1
This edition also contains Mars Attacks Classics 1
Paperback
With Michael A. Belch |
10 unbnd edition from Irwin Professional Pub (January 22, 2014)
9780077512613 | details & prices | 842 pages | 8.25 × 10.75 × 1.25 in. | 3.30 lbs | List price $239.30
About: This full featured text is provided as an option to the price sensitive student.
About: This full featured text is provided as an option to the price sensitive student.
With Michael A. Belch |
9 unbnd edition from Irwin Professional Pub (January 25, 2011)
9780077427962 | details & prices | 8.25 × 10.50 × 1.00 in. | 3.75 lbs | List price $236.80