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Advertising and Promotion: An Integrated Marketing Communications Perspective
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Bibliographic Detail
Publisher Irwin Professional Pub
Publication date May 1, 2001
Binding Hardcover
Edition 5 pck
Book category Adult Non-Fiction
ISBN-13 9780072508826
ISBN-10 0072508825
Dimensions 1.25 by 8.75 by 11 in.
Weight 4.60 lbs.
Availability§ Out of Print
Original list price $136.70
§As reported by publisher
Summaries and Reviews
Editions
Hardcover
Book cover for 9780071214384 Book cover for 9780072314458 Book cover for 9780072508826 Book cover for 9780072536768 Book cover for 9780073049724 Book cover for 9780073255965 Book cover for 9780073381091 Book cover for 9780073404868 Book cover for 9780075617037 Book cover for 9780077499853 Book cover for 9780078028977 Book cover for 9780256218992
 
With Michael A. Belch | 10th edition from Irwin Professional Pub (January 16, 2014)
9780078028977 | details & prices | 842 pages | 8.50 × 11.00 × 1.25 in. | 4.05 lbs | List price $318.80
With Michael A. Belch | 9 pck har/ edition from Irwin Professional Pub (May 2, 2011)
9780077499853 | details & prices | 828 pages | 8.25 × 10.75 × 1.00 in. | 4.40 lbs | List price $311.35
With Michael A. Belch | 9 edition from Irwin Professional Pub (January 25, 2011)
9780073404868 | details & prices | 828 pages | 8.50 × 10.75 × 1.25 in. | 4.30 lbs | List price $314.90
With Michael A. Belch (other contributor) | 8 edition from Irwin Professional Pub (July 4, 2008)
9780073381091 | details & prices | 838 pages | 8.75 × 11.00 × 1.25 in. | 4.40 lbs | List price $219.75
About: Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC.
With Michael A. Belch | 7 pck edition from Irwin Professional Pub (May 26, 2006)
9780073255965 | details & prices | 820 pages | 9.00 × 11.25 × 1.50 in. | 4.35 lbs | List price $194.20
With Michael A. Belch | 6 pck edition from Irwin Professional Pub (January 30, 2004)
9780073049724 | details & prices | 8.50 × 10.75 × 1.25 in. | 4.60 lbs | List price $169.00
With Michael A. Belch | 6 pck edition from Irwin Professional Pub (June 1, 2003)
9780072866148 | details & prices | 864 pages | 8.75 × 11.25 × 1.25 in. | 4.40 lbs | List price $136.70
With P. Monckeberg | 6th edition from McGraw-Hill (April 1, 2003)
9780072536768 | details & prices | List price $55.01
This edition also contains Pascualina 2005 Polish
About: The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies.
6 edition from McGraw-Hill (April 1, 2003)
9780071214384 | details & prices | 67 pages | List price $22.01
About: New
The price comparison is for this edition
5 pck edition from Irwin Professional Pub (May 1, 2001)
9780072508826 | details & prices | 8.75 × 11.00 × 1.25 in. | 4.60 lbs | List price $136.70
With Michael A. Belch | 5 pck edition from McGraw-Hill College (September 1, 2000)
9780074063156 | details & prices | 9.00 × 11.25 × 1.50 in. | 5.20 lbs | List price $115.95
With Russell D. Earnest, Corinne P. Earnest, Michael A. Belch | 5th edition from Irwin Professional Pub (August 1, 2000)
9780072314458 | details & prices | 19 pages | 8.50 × 10.75 × 1.25 in. | 4.60 lbs | List price $107.95
This edition also contains To the Latest Posterity: Pennsylvania-German Family Registers in the Fraktur Tradition
With Joshua Pincus, Michael A. Belch | 4th edition from Richard d Irwin (July 1, 1999)
9780075617037 | details & prices | 9.00 × 11.50 × 1.50 in. | 4.75 lbs | List price $100.85
With George E. Introduction to Advertising and Promotion Belch, Charles Adlard (other contributor), Michael A. Belch, Keith Giffen | 4th edition from Richard d Irwin (November 1, 1997)
9780256218992 | details & prices | 762 pages | 9.25 × 11.25 × 1.25 in. | 4.10 lbs | List price $102.25
This edition also contains Mars Attacks Classics 1
Paperback
Book cover for 9780077512613
 
With Michael A. Belch | 10 unbnd edition from Irwin Professional Pub (January 22, 2014)
9780077512613 | details & prices | 842 pages | 8.25 × 10.75 × 1.25 in. | 3.30 lbs | List price $239.30
About: This full featured text is provided as an option to the price sensitive student.
With Michael A. Belch | 9 unbnd edition from Irwin Professional Pub (January 25, 2011)
9780077427962 | details & prices | 8.25 × 10.50 × 1.00 in. | 3.75 lbs | List price $236.80

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