Product Description: Media Marathoning: Immersions in Morality is a scholarly study of the intense relationship between reader and story world, analyzing the way audiences become absorbed in a fictive text and dedicate many hours to exploring its narrative contours...read more

When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data. Students considering careers in media such as broadcasting and journalism are compelled to study the process and results of audience ratings. However, in Ratings Analysis: Theory and Practice, Webster and Lichty exemplify the many ways in which ratings can be vital to other vocations, such as social scientists interested in mass communication and media policymakers. The book not only covers the many applications of ratings data, but also delves into the means by which the data are collected, and finally, how the data should be analyzed. The authors have made an effort to keep the language understandable for a large range of potential readers. (view table of contents)

Product Description: This book won the Ohio Professional Writer’s, Inc. 2014 Communication Competition Award Now in its second edition, The Televiewing Audience is a user’s guide for the only household appliance that doesn’t come with one. Watching television seems relatively effortless - it is, after all, a major form of entertainment in the U...read more

Product Description: Die Tagesschau ist keine Sendung, sondern pure Gewohnheit. Die kann man auch in Latein verlesen" (Ex-RTL-Chef Helmut Thoma, zitiert nach Schleider, 2007, S. 38). Die skurrile Vorstellung einer in Latein verlesenen Tagesschau meint Helmut Thoma wohl nicht ganz ernst, doch birgt seine Ausserung eine interessante - nahme: Der Zuschauer sieht die Sendung nicht wegen seines Informations- oder Unterhaltungsbedurfnisses, sondern weil er es gewohnt ist, um 20:00 Uhr Das Erste Deutsche Fernsehen" einzuschalten...read more

Addressing a range of programmes and formats from news, to documentary, to popular factual genres, this book examines the ways viewers navigate their way through a constantly changing factual television environment. It addresses a range of programmes that fall within the category of 'factuality', from politics, to reality entertainment.

Product Description: This text follows a series of experiential and theoretical routes toward understanding audience use of television and the Internet. The essence of play is explored, with a focus across cultures, predominantly the East's consumption of television and the Internet produced and presented by the West...read more

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First published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

Not only is everyday conversation increasingly dependent on television, but more and more people are appearing on television to discuss social and personal issues. Is any public good served by these programmes or are they simply trashy entertainment which fills the schedules cheaply? Talk on Television examines the value and significance of televised public debate. Analysing a wide range of programmes including Kilroy, Donohue and The Oprah Winfrey Show, the authors draw on interviews with both the studio participants and with those watching at home. They ask how the media manage discussion programmes and whether the programmes really are providing new 'spaces' for public participators. They find out how audiences interpret the programmes when they appear on the screen themselves, and they unravel the conventions - debate, romance, therapy - which make up the genre. They also consider TV's function as a medium of education and information, finally discussing the dangers and opportunities the genre holds for audience participation and public debate in the future.

Product Description: This book is an up-to-date survey of current work on the audiences for different TV genres. It provides students and academics not only with an understanding of audience theories but also of the different methodologies used to research different types of audience. (view table of contents, read Amazon.com's description)

Product Description: Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about. Written clearly and simply, and devoid of jargon Covers both the empirical and theoretical ground in a lively manner Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production) ...read more

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Product Description: In contemporary film and television studies, there is a growing concern with the nature of audiences and with the ways in which individuals make sense of the programmes they watch. This book offers an analysis of some of the issues raised by the reception of television programmes...read more

Product Description: In this book an international team of contributors examines critically the relationship between television and women's culture. Although they recognize that television frequently distorts and oppresses women's experience, the authors avoid a simplistic manipulative view of the media...read more

Product Description: Employing a unique research methodology that enables people to report on their normal activities as they occur, the authors examine how people actually use and experience television -- and how television viewing both contributes to and detracts from the quality of everyday life...read more

Product Description: Employing a unique research methodology that enables people to report on their normal activities as they occur, the authors examine how people actually use and experience television -- and how television viewing both contributes to and detracts from the quality of everyday life...read more

Product Description: LIke new book, no marks, very slight signs of age. We appreciate your business and welcome any questions

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.