Examining the popular images that have spurred Americans' enthusiasm in the space program, the author shows how the conquest of space appealed to the nation's deepest cultural ideals and became part of the Cold War effort

Taking Sides volumes present current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue introduction, and a postscript or challenge questions. Taking Sides readers feature an annotated listing of selected World Wide Web sites. An online Instructor’s Resource Guide with testing material is available for each volume. Using Taking Sides in the Classroom is also an excellent instructor resource. Visit www.mhhe.com/takingsides for more details.

Provides a variety of debates surrounding issues in mass media and society, including body image in the media, tobacco advertising, regulation of Internet access, and African American stereotypes in television. (view table of contents)

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Provides a variety of debates surrounding issues in mass media and society, including body image in the media, tobacco advertising, regulation of Internet access, and African American stereotypes in television. (view table of contents)

Product Description: The author models the discussion of each topic in this text on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if there is evidence to support the theories...read more

Product Description: Darrell West argues against prevailing wisdom that the media has increased in influence in the past decade. Covering over 200 years of American history, beginning in colonial America and ending with the present day, The Rise and Fall of the Media Establishment provides an overview of the media in various key stages of American History, paying particular attention to the rise and fall in influence of the media elite...read more (view table of contents, read Amazon.com's description)

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The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the creation and global distribution of popular taste is due to a unique mix of cultural conditions that are conducive to the creation of "transparent" texts--narratives whose inherent polysemy encourage diverse populations to read them as though they are indigenous. Olson posits that these narratives have meaning to so many different cultures because they allow viewers in those cultures to project their own values, archetypes, and tropes into the movie or television program in a way that texts imported from other cultures do not, thus enabling the import to function as though it were an indigenous product. As an innovative volume combining postcolonial and postmodern theory with global management strategic theory, Hollywood Planet is one of the first studies that attempts to account theoretically for numerous recent ethnographic studies that suggest different interpretations of television programs and film by a variety of international audiences. Relevant to studies in media theory and other areas of the communication discipline, as well as anthropology, sociology, and related fields, Hollywood Planet contains a powerful and original argument to explain the dominance of American media in the global entertainment market.

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Product Description: Manifesting holiness in an unholy society

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Product Description: Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions...read more

Product Description: On the eve of the 1992 presidential election, The Superpollsters: How They Measure and Manipulate Public Opinion in America takes a look at the people who tell us what we think. A public opinion pollster for twenty years, author David W...read more

Product Description: In the early 1960s, the Kennedy administration's public campaign to sell Project Apollo met with little opposition from Congress, the media, or the public. Only in the aftermath of space disasters like the Challenger explosion have Americans seriously questioned the primacy - or even the need - for human beings to explore outer space...read more

Product Description: Government agencies have tended to attempt to project favorable public images of themselves as a method of building the public support they need to survive, all the more so in times of increasingly sophisticated communications and decreasingly available financial resources...read more (view table of contents, read Amazon.com's description)

Product Description: Book by Berryhill, Dale A.

Product Description: This contributors' volume examines the ways in which public opinion affects public policy via the news media. Insofar as the media represent or characterize the public, they represent or frame policy questions and decisions. They convey--accurately or inaccurately--the overall climate of public opinion to policymakers, and are themselves used as evidence of public opinion by policymakers...read more (view table of contents, read Amazon.com's description)

Product Description: Book by Spring, Joel H.