Product Description: In 2008, the editors published a well-cited journal paper arguing that while scholarly work on media representations of environmental issues had made substantial progress in textual analysis there had been much less work on visual representations...read more

Product Description: Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches...read more

Product Description: Using examples and case studies from industry, academia andresearch literature, Randomized Clinical Trials provides adetailed overview of the key issues involved in designing,conducting, analysing and reporting randomized clinicaltrials...read more

Product Description: Popular music is far more than just songs we listen to; its meanings are also in album covers, lyrics, subcultures, voices and video soundscapes. Like language these elements can be used to communicate complex cultural ideas, values, concepts and identities...read more

Product Description: All new medicines and devices undergo early phase trials to assess, interpret and better understand their efficacy, tolerability and safety. An Introduction to Statistics in Early Phase Trials describes the practical design and analysis of these important early phase clinical trials and provides the crucial statistical basis for their interpretation...read more

Quality of life studies form an essential part of the evaluation of any treatment. Written by two authors who are well respected within this field, Quality of Life: The Assessment, Analysis and Interpretation of Patient-reported Outcomes, Second Edition lays down guidelines on assessing, analysing and interpreting quality of life data. The new edition of this standard book has been completely revised, updated and expanded to reflect many methodological developments emerged since the publication of the first edition. Covers the design of instruments, the practical aspects of implementing assessment, the analyses of the data, and the interpretation of the results Presents all essential information on Quality of Life Research in one comprehensive volume Explains the use of qualitative and quantitative methods, including the application of basic statistical methods Includes copious practical examples Fills a need in a rapidly growing area of interest New edition accommodates significant methodological developments, and includes chapters on computer adaptive testing and item banking, choosing an instrument, systematic reviews and meta analysis This book is of interest for everyone involved in quality of life research, and it is applicable to medical and non-medical, statistical and non-statistical readers. It is of particular relevance for clinical and biomedical researchers within both the pharmaceutical industry and practitioners in the fields of cancer and other chronic diseases. Reviews of the First Edition – Winner of the first prize in the Basis of Medicine Category of the BMA Medical Book Competition 2001: “This book is highly recommended to clinicians who are actively involved in the planning, analysis and publication of QoL research.” CLINICAL ONCOLOGY “This book is highly recommended reading.”  QUALITY OF LIFE RESEARCH

Featuring a range of exercises, examples, and images, this textbook provides a practical way of analysing the discourses of the global media industries. This work provides an introduction into how globalisation is changing the language and communicative practices of the media. It is also of interest to students of media and communication studies.

Product Description: Bringing to the forefront a much-needed book that bridges the gap between journalistic theory and practice, Sarah Niblock and David Machin provide here an invaluable real-life account of reporting in the context of contemporary newsrooms...read more

'Winner of first prize in the Basis of Medicine Category of the BMA Medical Book Competition 2001' The One Essential Comprehensive Volume on Quality of Life Research. Quality of life studies are now an essential part of the evaluation of any treatment. Written by two authors who are well respected within this field, this book is the first volume to lay down guidelines on assessing, analysing and interpreting quality of life data. Quality of Life: Assessment, Analysis and Interpretation Covers development of questionnaires through to analysis of studies Includes practical examples Fills a need in a rapidly growing area of interest Has a clear structure and consistent approach to the material covered This book is aimed at everyone involved in quality of life and is applicable to medical and non-medical, statistical and non-statistical readers. It is of particular relevance for clinical and biomedical researchers within both the pharmaceutical industry and practitioners in the fields of cancer and other chronic diseases. 

Product Description: Ethnography is a widely used and productive tool within media and cultural studies research. This unique book offers an introduction to ethnography: what it is; where it came from; how it has been used in media and cultural studies; how students can usefully use it; and what are its limitations...read more (view table of contents, read Amazon.com's description)

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Product Description: This book provides statisticians and researchers with the statistical tools (equations, formulae and numerical tables) needed to design clinical studies and carry out accurate, reliable, and reproducible analysis of the data obtained...read more (view table of contents, read Amazon.com's description)

Product Description: A concise introduction to basic math for the biological scientist.