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Applying Social Cognition To Consumer-Focused Strategy
cover image for 9781138875951
Product Description: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications...read more
By Paul M. Herr (editor), Frank R. Kardes (editor) and Jacques Nantel (editor)
See complete details on each edition (2 editions listed)

Hardcover:

9780805855203 | Psychology Pr, July 30, 2005, cover price $100.00 | About this edition: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications.

Paperback:

9781138875951 | Reprint edition (Psychology Pr, May 7, 2015), cover price $54.95 | also contains Applying Social Cognition To Consumer-Focused Strategy | About this edition: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications.

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