Packed with up-to-date examples and the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text offers a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops students' media literacy skills to prepare them for careers in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to new infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Now available with the text, or as a standalone product, MindTap delivers the ultimate personal learning experience?as well as a wealth of instructor resources?to help maximize the success of your course.

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