Packed with up-to-date examples and the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text offers a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops students' media literacy skills to prepare them for careers in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to new infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Now available with the text, or as a standalone product, MindTap delivers the ultimate personal learning experience?as well as a wealth of instructor resources?to help maximize the success of your course.

Product Description: Packed with up-to-date examples and the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society...read more

Product Description: "Since when is Fran Drescher Jewish?" This was Chiara Francesca Ferrari's reaction when she learned that Drescher's character on the television sitcom The Nanny was meant to be a portrayal of a stereotypical Jewish-American princess...read more

How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies develop, operate, converge, and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares you for a career in the expanded field of telecommunications, interactive media, and traditional media industries. MEDIA NOW provides you with a book that will teach you the foundational theories, concepts, and technical knowledge to help you thrive in your chosen career. It has "news you can use" that will guide you to impact the media as much as they impact you.

Product Description: This introductory text, known for its innovative coverage of technology and convergence, offers a streamlined narrative and an expanded Table of Contents. The text addresses the main media channels in our society, their interdependence in light of emergent technologies, foundation theories, and traditional concepts...read more

Product Description: This text shows where todays communication industries came from, how they arrived where they are today, and seriously assesses their trajectories into the future, giving students an understanding of how traditional mass media are being transformed as they converge with technologies such as the computer and telephone...read more