Product Description: This text was developed by three experienced English teachers, who also happen to be lawyers. The law provides a new dimension to popular literary themes, like justice, fairness and equality. These legal documents will enhance the discussion in the English/Language Arts classroom...read more

The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding of what drives a range of consumption decisions, and equips them with the knowledge they will need in professional practice. Comprehensive examples of relevant marketing and advertising campaigns enrich the text and help reinforce the key concepts. Since e-commerce and Internet technology has become an integral part of conducting business, the authors discuss the relevance of technology as a vehicle for reaching the consumer, its role in consumer research, the development of marketing strategy, and its impact on the globalisation of consumer markets, throughout the text.

Product Description: Children's literature can be a powerful way to encourage and empower EFL students but is less commonly used in the classroom than adult literature. This text provides a comprehensive introduction to children's and young adult literature in EFL teaching...read more

Reclaiming English Language Arts Methods Courses showcases innovative work in teacher education that fosters teachers’ capacities as reflective practitioners and public intellectuals; extends traditional boundaries of methods courses on teaching the English language arts, literacy, children’s and young adult literature; and embodies democratic and critical politics that go beyond the reductive economic aims and traditional classroom practices sanctioned by educational policies and corporate educational reforms. Featuring leading and emerging scholars in English language arts teacher education, each chapter provides rich and concrete examples of elementary and secondary methods courses rooted in contemporary research and theory, on-line resources, and honest appraisals of the possibilities, tensions, and limits of doing teacher education differently in a top-down time of standards-based education, high-stakes testing, teacher assessment, and neoliberal education reforms. This book offers important resources and support for teacher educators and graduate students to explore alternative visions for aligning university methods courses with current trends in English and cultural studies, critical sociocultural literacy, new literacies and web 2.0 tools, and teaching the English language arts in multiethnic, multilingual, and underserved urban communities.

Being taught by a great teacher is one of the great privileges of life. Teach Now! is an exciting new series that opens up the secrets of great teachers and, step-by-step, helps trainees to build the skills and confidence they need to become first-rate classroom practitioners. Written by a highly-skilled practitioner, this practical, classroom-focused guide contains all the support you need to become a great English teacher. Combining a grounded, modern rationale for learning and teaching with highly practical training approaches, the book guides you through all the different aspects of English teaching offering clear, straightforward advice on classroom practice, lesson planning and working in schools. Celebrating the values of English teaching, Alex Quigley sets out a ‘steps to success’ model that will help you to go from novice to expert teacher. The English curriculum, planning, assessment, behaviour management, literacy and differentiation are all discussed in detail alongside carefully chosen examples to demonstrate good practice. There are also chapters on dealing with pressure, excelling in observations, finding the right job and succeeding at interview. Throughout the book, there is a great selection of ready-to-use activities and techniques, including effective reading and writing strategies, pedagogies for teaching poetry and Shakespeare, and how to harness the power of debate, dialogue and drama, all of which will help you overcome any challenges and put you on the fast track to success in the classroom. Covering everything you need to know, this book is your essential guide as you start your exciting and rewarding career as an outstanding English teacher.

Product Description: The Common European Framework of Reference (CEFR) was used to develop guidelines for the provision of English L2 support for newcomer children in Irish primary schools. The guidelines present age-appropriate and domain-specific 'can do' descriptors for the first three levels of the CEFR (A1-B1)...read more

MasterClass in English Education draws on international research and practice to present effective and engaging approaches for English teaching, focusing on the skills, knowledge and understanding needed in the classroom. As well as exploring the key modes of English teaching, reading, writing, speaking and listening, the contributors show how a greater understanding of English can be found through drawing together modalities, for example understanding reading through writing. Case studies and classroom examples ensure that it's easy to understand the relevance of the theory in the classroom and links to research and critical texts support readers to develop practice and their professional voice. Topics covered include: - subject knowledge - curriculum - media and technology - pedagogy MasterClass in English Education will be essential reading for all studying the teaching and learning of English of PGCE and Education MEd/MA courses.

Product Description: Help children master essential phonics skills with puzzles, pockets, poems, and pull-throughs! Loaded with multi-sensory features, these fun-to-use activities and manipulatives provide strong visual, auditory, and tactile reinforcement to help students with different learning styles and strengths make the critical link between meaning and memory...read more

Product Description: What's the connection between reading and writing, and how should they be taught—both together and separately? Discover the answers in this cutting-edge research volume, ideal for use as a graduate-level text or a trusted professional reference...read more

Product Description: Grammar Matters is a simple, accessible and engaging book about the rules of grammar. It is designed to introduce the basic foundations of grammar to teacher education students in order to build knowledge and confidence, and equip them with a range of skills and strategies to help them teach grammar and literacy...read more

In this book the author explores the teaching of writing within first-year learning communities through a dynamic discussion of learning community history, post-process writing theory, and the central tenet that context matters for effective writing instruction. Illustrating the importance of contextuality in the teaching of writing, a detailed examination of a learning community program at a large state university is provided.

Product Description: This book investigates the relationship between English and personal and national development, as this is both discursively promoted (particularly through language policy) and practically realized in developing societies. It addresses the effects that the increased use of English and the promotion of English-language education are having in developmental contexts, and their impact on broader educational issues, on local language ecologies and on questions of cultural identity...read more