Workplace Communications is the first brief, less theory-intensive text that focuses on the fundamentals of workplace communication specifically intended for applied writing courses in community colleges and similar settings.    0133978486 / 9780133978483 Workplace Communications: The Basics with NEW MyWritingLab -- Access Card Package   Package consists of:    0205870147 / 9780205870141 MyWritingLab with Pearson eText -- Valuepack Access Card 0321916786 / 9780321916785 Workplace Communications: The Basics

This respected market leader offers students a comprehensive, practical introduction to workplace writing that prepares them for a range of communication tasks. An abundance of real-world examples and problems, as well as an accessible writing style and detailed guidelines set this text apart. Through four logically sequenced sections, the author guides students from exploring simple business communications to conducting research, documenting sources, and tackling advanced tasks such as proposals and oral presentations. With each new task, the author prepares students to become effective problem solvers at work, learning to select the best communication tools to accomplish their goals. The Eighth Edition features a new, more contemporary and open design as well as updated topical coverage. In addition, new guidelines, case studies, model reports, and exercises make the discussion of occupational writing more current than ever. Integrated web sites accompany the text, providing students with dynamic learning opportunities and instructors with enhanced teaching options.

This respected market leader offers students a comprehensive, practical introduction to workplace writing that prepares them for a range of communication tasks. An abundance of real-world examples and problems, as well as an accessible writing style and detailed guidelines set this text apart. Through four logically sequenced sections, the author guides students from exploring simple business communications to conducting research, documenting sources, and tackling advanced tasks such as proposals and oral presentations. With each new task, the author prepares students to become effective problem solvers at work, learning to select the best communication tools to accomplish their goals. The Eighth Edition features a new, more contemporary and open design as well as updated topical coverage. In addition, new guidelines, case studies, model reports, and exercises make the discussion of occupational writing more current than ever. Integrated web sites accompany the text, providing students with dynamic learning opportunities and instructors with enhanced teaching options.

A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford’s first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us—and still do today.Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That’s why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it’s too late.Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today’s most intractable challenges.

Product Description: Offers a comprehensive interdisciplinary introduction to professional writing for different media, synthesising methods and ideas developed in linguistics, journalism, public relations and marketing. This third edition contains new material on public relations writing and social media, as well as additional material on digital sources...read more

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

Product Description: Meet Joan Austen, a rising star in the advertising business. Joan's company is taking off and you have a front row seat as Joan and her staff resolve business and personal challenges during a typical business day in New York City...read more

Product Description: This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice...read more

Product Description: Workplace Discourse provides an overview of the rapidly developing field of spoken and written workplace interaction, taking a fresh perspective on research methods and key issues in the field.. It examines discourse in a wide variety of workplace contexts using both genre analysis and a corpus-driven approach...read more

Product Description: Given the consolidated position of English as the international language for communication in business and management, this book depicts a wide scenario in which to analyse and compare interactions between eastern/western European users of English, as well as Asian/European/North American speakers...read more