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Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
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Product Description: A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products...read more
By Neal Hansen
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Hardcover:

9780470487532 | 1 edition (John Wiley & Sons Inc, June 5, 2012), cover price $98.95 | About this edition: A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products.

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