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Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
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Hardcover
With Tony Ellery |
1 edition from John Wiley & Sons Inc (June 5, 2012)
9780470487532 | details & prices | 389 pages | 6.25 × 9.25 × 1.00 in. | 1.60 lbs | List price $98.95
About: A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products.
About: A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products.