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Hardcover:
9781137409386 | Palgrave Macmillan, March 17, 2015, cover price $100.00
âHas there ever been a better reason to shop?â asks an ad for the Product RED American Express card, telling members who use the card that buying âcappuccinos or cashmereâ will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy.In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of âcompassionate consumption.â Campaigns like Product RED and its precursors, such as Lance Armstrongâs Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations.Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this âcausumerismâ represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.
Hardcover:
9780816665457 | Univ of Minnesota Pr, March 9, 2011, cover price $57.00 | About this edition: âHas there ever been a better reason to shop?
Paperback:
9780816665464 | Univ of Minnesota Pr, March 11, 2011, cover price $18.95
Paperback:
9780737740899 | Greenhaven Pr, November 7, 2008, cover price $27.80
Library:
9780737740882 | Greenhaven Pr, November 7, 2008, cover price $39.40
Product Description: Time magazine named Bono and Bill and Melinda Gates their "Persons of the Year." The United Nations tapped Angelina Jolie as a goodwill ambassador. Bob Geldof organized the Live8 concert to push the G8 leaders' summit on AIDS and debt relief...read more
Hardcover:
9781594514784 | Paradigm Pub, October 30, 2007, cover price $155.00
Paperback:
9781594514791 | Paradigm Pub, October 30, 2007, cover price $44.95 | About this edition: Time magazine named Bono and Bill and Melinda Gates their "Persons of the Year.
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