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By
Stefano Ponte and
Lisa Ann Richey
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Bibliographic Detail
Publisher
Univ of Minnesota Pr
Publication date
March 9, 2011
Pages
253
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780816665457
ISBN-10
0816665451
Dimensions
0.75 by 6 by 9 in.
Availability§
Out of Print
Original list price
$57.00
Other format details
university press
Subjects
§As reported by publisher
Amazon.com says people who bought this book also bought:
The Anthropology Of Development And Globalization | El paraguas blanco / White Umbrella | Youth and Post-Conflict Reconstruction | Child Soldiers in the Age of Fractured States | Non-Governmental Organizations in World Politics
The Anthropology Of Development And Globalization | El paraguas blanco / White Umbrella | Youth and Post-Conflict Reconstruction | Child Soldiers in the Age of Fractured States | Non-Governmental Organizations in World Politics
Summaries and Reviews
Amazon.com description: Product Description:
In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of âcompassionate consumption.â Campaigns like Product RED and its precursors, such as Lance Armstrongâs Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations.
Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this âcausumerismâ represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.
âHas there ever been a better reason to shop?â asks an ad for the Product RED American Express card, telling members who use the card that buying âcappuccinos or cashmereâ will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy.
In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of âcompassionate consumption.â Campaigns like Product RED and its precursors, such as Lance Armstrongâs Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations.
Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this âcausumerismâ represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.
Editions
Hardcover
The price comparison is for this edition
With Lisa Ann Richey |
from Univ of Minnesota Pr (March 9, 2011)
9780816665457 | details & prices | 253 pages | 6.00 × 9.00 × 0.75 in. | 0.95 lbs | List price $57.00
About: âHas there ever been a better reason to shop?
About: âHas there ever been a better reason to shop?
Paperback
With Lisa Ann Richey |
from Univ of Minnesota Pr (March 11, 2011)
9780816665464 | details & prices | 253 pages | 5.25 × 8.25 × 0.75 in. | 0.70 lbs | List price $18.95
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