Product Description: A national cochair of the presidential campaign of Barack Obama when few thought he could ever be elected, Congresswoman Jan Schakowsky is here to tell you: Yes you can! And the book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today...read more

Product Description: This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office.• Covers a wide variety of topics related to American political campaigns• Investigates political campaigns and theories of campaigning from multiple perspectives• Discusses strategic use of messaging language and message forms, including debates, television ads, and social media • Features case studies to facilitate understanding• Includes maps, tables, and figures to illustrate key point...read more

For those who want to get elected themselves, help their local candidates get elected, or see their favorite ballot measures and initiatives pass, Catherine Shaw has written this clear, concise handbook. Based on the author's three terms as mayor and her numerous successes in managing campaigns is support of both candidates and issues, this book gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The book also contains helpful illustrations of campaign brochures, lawn signs, flow charts, and an appendix of useful forms for photocopying.Shaw's own experience with winning elections, including some in which she was outspent by a five to one margin, attests to the success of her campaign organization techniques. Her witty, anecdotal style never obscures the book's main message: A well-organized campaign wins elections. The Campaign Manager assures citizens that politics do matter, and that citizens working at the local level can be successful.

Product Description: A comprehensive handbook for planning, organizing and executing a successful campaign for elective office. Written in an easy-to-use format, the book is designed for both novice campaigners and experienced workers. Covers everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising strategy and more...read more (view table of contents, read Amazon.com's description)

Discusses the details of planning and organizing a campaign, recruiting staff and volunteers, and making effective use of literature, mailing lists, newspapers, radio, and TV

Product Description: Campaign Guide and Handbook of Winning Strategies

Product Description: When this book was first published in 1987, many first-time candidates unabashedly referred to it as "the Bible." Now in a new, updated edition, How to Win Your 1st Election is a step-by-step guide to the entire campaign process, from raising funds right through handling election-day jitters...read more (view table of contents, read Amazon.com's description)

Product Description: Book by Holstein, Michael E., Matthew Farmer

Discusses the details of planning and organizing a campaign, recruiting staff and volunteers, and making effective use of literature, mailing lists, newspapers, radio, and TV

Product Description: When this book was first published in 1987, many first-time candidates unabashedly referred to it as "the Bible." Now in a new, updated edition, How to Win Your 1st Election is a step-by-step guide to the entire campaign process, from raising funds right through handling election-day jitters...read more

Gives tips on picking a campaign staff, determining election issues, holding fund-raising events, handling publicity, making campaign speeches, and planning convention strategy

Product Description: Book by Simpson, Dick

Product Description: Book by Harvey Yorke, Liz Doherty