Product Description: Previous book originally published in 1962. Revised and expanded Edition. Into the bloody turbulence of the Third Crusade he rode, head-on, his lute sling over his shoulder, his dagger firm at his side, a loyal and courageous man dedicated to finding his missing friend and master, Richard the Lion-Hearted...read more

In 1903, Henry Ford founded the Ford Motor Company in a small Detroit workshop. Five years later, he introduced the Model T and met with extraordinary commercial success. Between 1910 and 1914, he developed mass production and made the conveyor a symbol of the auto-industrial age. Then, in 1914, Ford acquired an overnight reputation as humanitarian, philanthropist and social reformer; and simultaneously infuriated the business community and stunned social reformers with his announcement of the outrageous Five Dollar Day.More than simply high-wage policy, the Five Dollar Day attempted to solve attitudinal and behavioral problems with an effort to change the worker’s domestic environment. Half of the five dollars represented “wages” and the other half was called “profits”—which the worker received only when he met specific standards of efficiency and home life that accorded with the ideal of an American way of life which the company felt was the basis for industrial efficiency.The unique and short-lived Ford program did not succeed, yet its significance as an early managerial strategy goes beyond the boundaries of success or failure. The Ford Motor Company was uniquely situated in the historical evolution of labor management and industrial technology, and this readable study of that evolution, which highlights the Ford workers, is a chapter in the larger history of labor and work in America. (view table of contents)

Product Description: PBK

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Product Description: A variety of textile components are used in cars today, from tires, hoses and belts to carpets, seats and airbags. This new text provides a detailed guide and reference to all automotive textiles and applications, including fibers and fabrics, component design, production and finishing methods, and performance in specific applications...read more

Product Description: The struggles and victories of the UAW form an important chapter in the story of American democracy. American Vanguard is the first and only history of the union available for both general and academic audiences. In this thorough and engaging narrative, John Barnard not only records the controversial issues tackled by the UAW, but also lends them immediacy through details about the workers and their environments, the leaders and the challenges that they faced outside and inside the organization, and the vision that guided many of these activists...read more

Claas is known on Britain's farms for its combine harvesters. They entered our market during the reconstruction period for Germany after the Second World War. This book covers the development of the combine and other agricultural machinery. It also deals with the history of the company: its marketing, structure and its role.

Reveals the business philosophies of the Toyota corporation that have rendered it one of the ten most profitable companies in the world, explaining how its innovations have been culled from employees at every level of its organization and how their team-based examples can be successfully implemented by today's managers. 40,000 first printing.

Product Description: The automobile industry is evolving rapidly on a worldwide basis. Manufacturers are merging, component design and manufacture are now frequently outsourced instead of being created in-house, brands are changing and the giant auto makers are expanding deeper into providing financial services to car buyers...read more

Product Description: People want to buy; however, they also want to feel both comfortable and confident in making a purchase. Although there will always be the customer who just walks in and buys, the majority of your customers will have to become open to your efforts and influence before they will ever consider buying anything...read more

Product Description: A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding...read more