Product Description: Dieses US-Standardwerk für das globale Management international tätiger Unternehmen zeigt, wie es gelingt, multinationale Unternehmen weltweit einheitlich und nicht als losen Verbund einzelner Niederlassungen zu managen. "Mit diesem hervorragend recherchierten und konstruktiven Buch erschrieb sich Yip einen Platz in einer kleinen, exklusiven Gruppe von Autoren...read more

Product Description: Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies...read more (view table of contents, read Amazon.com's description)

A comprehensive primer to the ongoing Asian economic miracle provides a detailed account of the steps taken by Asia-Pacific economic powerhouses to recover from the collapse of the 1990s and re-emerge strong, evaluating each country's strategy for economic success, as well as the performance of major corporations in the region. (view table of contents)

Product Description: Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region’s 14 most active countries, Asian Advantage provides a blueprint for doing business in the world’s fastest growing area...read more (view table of contents, read Amazon.com's description)

Product Description: This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy...read more (view table of contents, read Amazon.com's description)

Warns that the old piecemeal strategy of conducting business worldwide will no longer work, and provides advice on thinking and acting globally

Product Description: Book by Yip, George S.