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Value Driven Product Planning and Systems Engineering
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Product Description: Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide...read more
By L. A. Wissmann
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Hardcover:

9781846289644 | Springer Verlag, December 1, 2007, cover price $169.00 | About this edition: Engineers and scientists often need to sell an innovative idea for a new product to top management.

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