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Cover for 9781591847465 Cover for 9781591843979 Cover for 9780471128908
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Product Description: Unearth the lucrative opportunities of the small business market The new entrepreneurial explosion has many Fortune 500 companies pinning their hopes for prosperity on the small business sector. But most blue chip behemoths simply don't know how to reach small businesses-they don't understand this segment's diversity and how to effectively reach out to its various parts...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780471128908 | John Wiley & Sons Inc, March 1, 2002, cover price $24.95 | About this edition: Unearth the lucrative opportunities of the small business market The new entrepreneurial explosion has many Fortune 500 companies pinning their hopes for prosperity on the small business sector.

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