Product Description: Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner...read more

Product Description: Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research...read more

Product Description: This book is written in the belief that many Native substance abusers suffer because their cultural heritage is being swept away or because they have lost contact with it. While Alcoholics Anonymous and Narcotics Anonymous provide wonderful leadership to millions of people, they do not deal with the pain that can arise when cultures weaken and die or when people are cut off from their heritage...read more

Product Description: In recent years, there has been a growing awareness that Native clients who suffer from substance abuse often face challenges that are distinct from those experienced by the mainstream population. For a number of years, I have been involved in research involving Native alcoholism and I have recently published a book on the subject titled The Path of Handsome Lake: A Model of Recovery for Native People...read more

Product Description: This group of essays is written to provide a series of suggestions to Native people who seek to deal with alcoholism from the perspective of their unique heritages and with an understanding that the pressures to which Native traditions and societies have been subjected may trigger dysfunctional behavior, such as excessive drinking...read more

Product Description: This group of essays is written to provide a series of suggestions to Native people who seek to deal with alcoholism from the perspective of their unique heritages and with an understanding that the pressures to which Native traditions and societies have been subjected may trigger dysfunctional behavior, such as excessive drinking...read more

Product Description: An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social thought upon marketing and social research. Tracing key ideas back to their intellectual roots, Walle shows how the evolution of social theory, and the controversies it has engendered, can and should transform the way marketers approach consumers...read more (view table of contents, read Amazon.com's description)

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Product Description: Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Walle shows that by merging their strategies in relevant ways, both fields grow even more robust and responsive to the needs of business clients and decision makers...read more (view table of contents, read Amazon.com's description)

Product Description: Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis...read more (view table of contents, read Amazon.com's description)

Product Description: Cultural tourism is growing and its complexion is changing. In an era in which public funds for tourism are being reduced, professionals in the tourism field must learn to understand the needs and wants of the business community if they are to accomplish their goals and those of host cultures...read more (view table of contents, read Amazon.com's description)