Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives. Comprehensive and engaging, Media Today features: an interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com/textbooks/mediatoday a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries exciting new resources including an enclosed free DVD with media examples. Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media. Each chapter of Media Today will: guide students through the essential history of media industries examines the current forces shaping their creation, distribution and exhibition explores the impact of emerging trends in media and society from globalization to social networking to video games. Media Today is designed to be used independently, but can also be used with the supplemental textbook edited by Brooke Erin Duffy and Joseph Turow, Key Readings in Media Today.  

Examines the origin and development of television's medical series, and considers how the images they present have shaped the way society views the real world of medicine.

Product Description: We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database...read more

Product Description: "Links" are among the most basic---and most unexamined---features of online life. Bringing together a prominent array of thinkers from industry and the academy, The Hyperlinked Society addresses a provocative series of questions about the ways in which hyperlinks organize behavior online...read more

Product Description: The use of the internet in homes rivals the advent of the telephone, radio, or television in social significance. Daily use of the World Wide Web and e-mail is taken for granted in many families, and the computer-linked internet is becoming an integral part of the physical and audiovisual environment...read more

Shows how advertisers and the media are appealing to America's social divisions, self-indulgence, and self-isolation, exploiting differences among consumers based on income, age, race, and gender

Product Description: Focusing on the "big picture,"Media Systems in Society, 2/e provides a highly acclaimed "power role" framework to help students understand how current media industries are interconnected. The text shows contemporary media as a social and industrial process with increasingly blurred boundaries separating the various media structures...read more (view table of contents, read Amazon.com's description)

The organizational interaction involved in the publishing of children's books is probed and attempts are made to determine the guidelines used by publishers to influence what books end up in libraries and commercial outlets