Product Description: When business researchers want to add an international dimension to their work, they are faced with a unique set of challenges with which they may be unfamiliar. They would do well to turn for advice to experts who have been there before...read more (view table of contents, read Amazon.com's description)

Product Description: An examination of current thinking on the importance of international business for institutional structuring and business education. It contains essays written by 24 scholars and administrators, and includes suggestions for modifying institutional arrangements. (view table of contents, read Amazon.com's description)

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Product Description: Emphasizes the importance of developing overseas marketing strategies within a global, strategic planning framework. The authors discuss how the domestic and international marketing effort must be responsive to market needs, yet be guided by and support the companies corporate strategies...read more