Product Description: The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige...read more

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.

Product Description: This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations...read more

Product Description: This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations...read more

Product Description: This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.

Product Description: Focusing on mass communication, this work provides a gender perspective that is also informed by the intersections of race, class, and sexual orientation. Its goal is to challenge professionals to think differently about their own communication contributions to society. (view table of contents, read Amazon.com's description)

Product Description: This special issue features essays on the values of public relations from critical, excellence managerial, rhetorical, feminist, and postmodern perspectives. With these essays the authors make more conscious the guidelines and beliefs that public relations scholars, educators, students, and practitioners create for the practice of public relations...read more (view table of contents, read Amazon.com's description)

Product Description: This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice...read more