Product Description: This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles.From an evolutionary point of view, the contributors argue that firms and organisations are increasingly forced to take into account the growing complexity of the environment...read more

Product Description: Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions...read more

Product Description: Both society and markets have changed, and the art of innovation has changed with them, becoming increasingly complex. The book comprises the chapters of twenty-two European innovation researchers. The authors challenge existing innovation theory and management dogma and present new theoretical perspectives...read more

Product Description: This book deals with the complex social process of managing an innovative organization using strategy. Jon Sundbo presents an original sociology-based theory of innovation in firms which combines developments in markets and other environments with internal organizational processes...read more (view table of contents, read Amazon.com's description)

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