Product Description: Written for both musicians and musical entrepreneurs, this updated and revised, user-friendly guide spells out the fundamentals of business, finance, and marketing for the music world. Author John Stiernberg provides an in-depth look at what it takes to become a success in music in the 21st century, with insights culled from his years of experience working in the entertainment industry...read more

Product Description: Written for both musicians and musical entrepreneurs, this user-friendly guide spells out the fundamentals of business, finance and marketing for the music world. YouÕll learn how to take a strategic approach to all aspects of doing business in music, from product development and pricing to surviving the industryÕs renowned competitive environment...read more (view table of contents, read Amazon.com's description)