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William J. Stanton has written 4 work(s)
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Cover for 9780071198981 Cover for 9780072398878 Cover for 9780073529776 Cover for 9780071167673 Cover for 9780072430349 Cover for 9780070610156 Cover for 9780074714362
Management of a Sales Force
cover image for 9780073529776
Product Description: Management of a Sales Force is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions...read more
By William J. Stanton
See complete details on each edition (4 editions listed)

Hardcover:

9780073529776 | 12 edition (Irwin Professional Pub, January 19, 2007), cover price $220.85 | About this edition: Management of a Sales Force is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book.
9780071198981 | 11 edition (McGraw-Hill, November 1, 2002), cover price $22.01 | About this edition: "Management of a Sales Force" is the No 1 selling text in this market.
9780072398878 | 11 sub edition (Irwin Professional Pub, November 1, 2002), cover price $210.20 | About this edition: Management of a Sales Force is the #1 selling text in this market.

Paperback:

9780071167673 | 10th edition (McGraw-Hill Book Co Ltd, November 1, 1999), cover price $24.95

Studyguide for Management of a Sales Force
By Greg A. Rich, Rosann L. Spiro and William J. Stanton
See complete details on each edition (1 edition listed)

Paperback:

9781428812000 | 11 edition (Academic Internet Pub Inc, October 31, 2006), cover price $28.95

Marketing: With Powerweb
cover image for 9780072430349
Product Description: Etzel, Walker, Stanton’s Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases...read more (view table of contents, read Amazon.com's description)
By Michael J. Etzel, William J. Stanton and Bruce J. Walker
See complete details on each edition (1 edition listed)

Paperback:

9780072430349 | 12 edition (Irwin Professional Pub, August 1, 2000), cover price $163.30 | About this edition: Etzel, Walker, Stanton’s Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb.

Fundamentals of Marketing
cover image for 9780074714362
Product Description: The new "Fundamentals of Marketing" package offers complete text and digital solutions to provide the flexibility you want - at a price your students can afford. "Fundamentals" provides the grounding students need to succeed in a marketplace of changing technologies and global business relationships...read more
By Michael J. Etzel, William J. Stanton and Bruce J. Walker
See complete details on each edition (2 editions listed)

Hardcover:

9780074714362 | McGraw-Hill Education, January 1, 2000, cover price $131.50 | About this edition: The new "Fundamentals of Marketing" package offers complete text and digital solutions to provide the flexibility you want - at a price your students can afford.
9780070610156 | 10 sub edition (McGraw-Hill College, January 1, 1994), cover price $75.65 | About this edition: This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach.

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