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Anders Sorman-nilsson has written 2 work(s)
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Paperback:
9780730332855 | John Wiley & Sons Inc, September 13, 2016, cover price $22.00
Product Description: How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customersâ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example)...read more
Paperback:
9781118641385 | Wright Books Pty Ltd, October 21, 2013, cover price $38.00 | About this edition: How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.
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