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Stephan Sorger has written 2 work(s)
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Marketing Analytics: Strategic Models and Metrics
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By Stephan Sorger
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Paperback:

9781481900300 | Createspace Independent Pub, January 31, 2013, cover price $39.95

Marketing Planning: Where Strategy Meets Action
cover image for 9780132544702
Product Description: “Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans...read more
By Stephan Sorger
See complete details on each edition (1 edition listed)

Paperback:

9780132544702 | Prentice Hall, September 3, 2011, cover price $139.20 | About this edition: “Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results.

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