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Sten Soderman has written 3 work(s)
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Hardcover:
9780230391178 | Palgrave Macmillan, January 8, 2013, cover price $125.00
Hardcover:
9780230249257 | Palgrave Macmillan, June 15, 2011, cover price $125.00
Product Description: New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure...read more
Hardcover:
9781403991768 | Palgrave Macmillan, April 18, 2006, cover price $170.00 | About this edition: New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken.
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