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Louis J. Slovinsky has written 1 work(s)
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Product Description: Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success...read more
Paperback:
9780977472468 | Jorge Pinto Books Inc, December 30, 2006, cover price $19.95 | About this edition: Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business.
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