Product Description: FARM KID BECOMES BIG CITY BUSINESSMAN. Growing up in tiny rural Dawson, Minn., Maynard Johnson knew that he didn’t want to spend his life farming. He wanted to go into business instead. Maynard’s business dreams were put on hold a couple of times – first after his dad became ill while Maynard was in college and he had to go back to Dawson to run the family farm for a year, and then when World War II beckoned...read more

Product Description: According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Many organizations, however, struggle with how to successfully integrate public relations into their marketing mix...read more

Product Description: In Minnesota, the Green Party has risen from the ranks of the fringe to become one of the two ?other? major political parties. As in any organization, effective communication is one of the keys to continued success. This book analyzes which communication vehicles initiated by the Green Party of Minnesota are most valued by the organization?s members and supporters, based on first-hand input from the Green Party of Minnesota?s key audiences...read more