The most commonly used rejection line spewed by studio executive honchos when they do not buy a script is, "I liked it, didn’t love it." What happens to your screenplay or novel when it leaves your hands and is submitted to a studio or production company? What happens to it after it’s optioned or sold? What does "in development" really mean? Rona Edwards and Monika Skerbelis will shed light on all those questions for both those who are new to the business, and those already journeying through the "storied" halls at a film studio, television network, or production company. Edwards and Skerbelis will tackle how to find new ideas, what it takes to be a development executive or a story analyst, how to work with producers and writers, and tips for pitching. They present exercises created to assist the reader in developing their writing skills.