Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques.Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. Bringing to bear both academic and professional experience, they cover all aspects of present-day political campaigns from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking (developing an overall theme and strategy), and to specific voter contact techniques (the tactical use of fundraising, paid media, free media--including the Internet--and get-out- the-vote drives).Throughout the text, Shea and Burton's discussion and analysis is peppered with examples from national, state- level, and local campaigns. This comprehensive guide is must reading for all those interested in the campaign process, including candidates and political activists as well as scholars, researchers, and students involved with American politics and political communication.

Product Description: The pressures of contemporary electioneering force political professionals into 'campaign mode'--a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rules of electoral strategy and how to read the political terrain...read more

Product Description: This very accessible book examines theoretical arguments on the nature of representation, the election process, and leadership battles, with a sharp focus on state legislative process and a critical examination of the election process...read more (view table of contents, read Amazon.com's description)

Product Description: The withdrawal of young Americans from electoral politics has been as startling as it has been mystifying. Possible explanations for this phenomenon have focused on increased levels of cynicism and distrust among young voters, the behavior of candidates and campaign consultants, and the importance of institutional barriers to voting...read more

Product Description: The withdrawal of young Americans from electoral politics has been as startling as it has been mystifying. Possible explanations for this phenomenon have focused on increased levels of cynicism and distrust among young voters, the behavior of candidates and campaign consultants, and the importance of institutional barriers to voting...read more

Product Description: "James Joyce and the Mythology of Modernism" examines anew how myth exists in Joyce's fiction. Using Joyce's idiosyncratic appropriation of the myths of Catholicism, this study explores how the rejected religion still acts as a foundational aesthetic for a new mythology of the Modern age starting with "A Portrait of the Artist as a Young Man" and maturing within "Ulysses"...read more

Updated in a new 3rd edition, Living Democracy helps students draw connections between course topics and current events and find a role for themselves in politics and government. Everything about this dynamic book–from its engaging writing and examples, to its bold graphics and photos, to its innovative learning pedagogy and interactive assessment–is designed to get students to participate in their learning, in the classroom, and in all aspects of American politics. By implementing cutting-edge learning theory-based techniques to engage students and help them retain important information, Living Democracy has set a new standard for how textbooks can help students learn. The Alternate Edition includes the same coverage as the comprehensive version but without the chapters on policy. 

Product Description: NOTE: You are purchasing a standalone product; MyPoliSciLab does not come packaged with this content. If you would like to purchase both the physical text and MyPoliSciLab, search for for 0134113977 / 9780134113975  Living Democracy, 2014 Elections and Updates Edition plus MyPoliSciLab for American Government — Access Card Package, 4/e Package consists of: • 0134016238 / 9780134016238  Living Democracy, 2014 Elections and Updates Edition, 4/e• 0133930645 / 9780133930641  MyPoliSciLab for American Government Valuepack Access Card MyPoliSciLab should only be purchased when required by an instructor...read more

Product Description: Everything about this dynamic book–from its engaging writing and examples, to its bold graphics and photos, to its innovative learning pedagogy and interactive assessment–is designed to get students to participate: in their learning, in the classroom, and in all aspects of American politics...read more

Product Description: Updated in a new 3rd edition, Living Democracy helps students draw connections between course topics and current events and find a role for themselves in politics and government. Everything about this dynamic book–from its engaging writing and examples, to its bold graphics and photos, to its innovative learning pedagogy and interactive assessment–is designed to get students to participate in their learning, in the classroom, and in all aspects of American politics...read more

Product Description: Updated in a new 3rd edition, Living Democracy helps students draw connections between course topics and current events and find a role for themselves in politics and government. Everything about this dynamic book–from its engaging writing and examples, to its bold graphics and photos, to its innovative learning pedagogy and interactive assessment–is designed to get students to participate in their learning, in the classroom, and in all aspects of American politics...read more

Living Democracy gets students to participate in learning, in the classroom, and in change. The book’s young and energetic author team cares deeply about student learning and student engagement.  Lead author Dan Shea founded the Center for Political Participation and his experiences working with students in the classroom and in the center inspired him to team up with co-authors Joanne Connor Green (Texas Christian University) and Christopher E. Smith (Michigan State) to write an American Government text that truly inspires students and helps them experience the impact of government in their daily lives.  Everything about the book—the writing, design, examples, photos, activities, and every page of the text—is designed to get students to participate in their class and in American politics.