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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
By Maurizio Bach (editor) and Daniel M. Shea
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Bibliographic Detail
Publisher Praeger Pub Text
Publication date September 1, 1996
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780275954598
ISBN-10 0275954595
Dimensions 0.75 by 6.25 by 9.50 in.
Weight 1 lbs.
Original list price $25.95
Summaries and Reviews
Amazon.com description: Product Description: Shea presents a comprehensive guide to and analysis of modern political campaign communication, which will be of interest to the student of political campaigns and communication and to the professional involved in campaign management. Bringing to bear both academic and professional experience, Shea covers all aspects of present-day political campaigns, from understanding the context of the particular campaign (national trends, the media market, demographic research, etc.), to strategic thinking (developing an overall theme and strategy), and to specific voter contact techniques (the tactical use of fundraising, paid media, free media, and get-out-the-vote drives). Throughout the text, the author's discussion and analysis is peppered with examples from national- and state-level campaigns. This new text is a must for those interested in political communication in modern American government.

Editions
Paperback
Book cover for 9780275954598 Book cover for 9783531135915
 
from Springer Verlag (March 29, 2001)
9783531135915 | details & prices | 515 pages | List price $69.99
The price comparison is for this edition
With Daniel M. Shea | from Praeger Pub Text (September 1, 1996); titled "Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management"
9780275954598 | details & prices | 6.25 × 9.50 × 0.75 in. | 1.00 lbs | List price $25.95
This edition also contains Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
About: Shea presents a comprehensive guide to and analysis of modern political campaign communication, which will be of interest to the student of political campaigns and communication and to the professional involved in campaign management.

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