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Shankar has written 5 work(s)
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Cover for 9789351522072 Cover for 9788132105190 Cover for 9780897441711
cover image for 9789351522072
By Suresh K. Mukherji (foreword by), Shankar and Yu

Paperback:

9789351522072 | 1 edition (Jaypee Brothers Medical Pub, May 1, 2014), cover price $78.00

By Katherine K. Matthay, M. D. (editor), Pinkerton (editor) and Shankar (editor)

Hardcover:

9780470659649 | 3 edition (Blackwell Pub, May 28, 2013), cover price $159.95

cover image for 9788132105190
Product Description: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work...read more

Hardcover:

9788132105190 | Sage Pubns Pvt Ltd, February 6, 2012, cover price $1125.00 | About this edition: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years.

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