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Crossmedia Innovations: Texts, Markets, Institutions
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Product Description: Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of «crossmedia strategies» of media industries...read more
By Carlos a Scolari (editor)
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Paperback:

9783631622285 | Peter Lang Pub Inc, November 29, 2012, cover price $38.95 | About this edition: Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike.

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