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Randall Rothenberg has written 2 work(s)
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
cover image for 9780679740421
A chronicle of the brief relationship between a recession-plagued Subaru of America and its advertising agency is peppered with insider's perspectives on the modern advertising world. Reprint. 15,000 first printing.
By Marty Asher (editor) and Randall Rothenberg
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Paperback:

9780679740421 | Vintage Books, November 1, 1995, cover price $16.00 | About this edition: A chronicle of the brief relationship between a recession-plagued Subaru of America and its advertising agency is peppered with insider's perspectives on the modern advertising world.

Where the Suckers Moon: An Advertising Story
cover image for 9780679412274
The former advertising columnist for the New York Times provides a close-up look at the advertising industry, following Subaru of America as the company selects a new ad agency and tracing the history of American advertising. 25,000 first printing. Tour.
By Randall Rothenberg
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Hardcover:

9780679412274 | Alfred a Knopf Inc, November 1, 1994, cover price $25.00 | About this edition: The former advertising columnist for the 'New York Times' provides a close-up look at the advertising industry, following Subaru of America as the company selects a new ad agency and tracing the history of American advertising

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