Product Description: It is no wonder that more and more riders are discovering the old tradition of long reining for themselves. It helps the horse to improve his balance and ability to collect without the weight of the rider, and it lends itself well to training difficult movements in a horse friendly manner...read more

Product Description: Analyzed by an expert and accompanied by many practical examples, the ancient secrets of classical riding are presented here in a modern way Classical riding, in essence, is correct riding. It is how one should ride every time they get on a horse, and includes not just knowing how to ride, but all around knowledge of the horse as a species...read more

Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour. Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sustainable business growth. "CUBEical Thinking is a great concept for developing business and the concept of customer types is intriguing as it provides great insights into the drivers behind true customer loyalty." Niels Henrik Hansen, Director SAS Corporate Sales, Scandinavian Airlines, Denmark "CUBEical Thinking has given us the platform for developing an effective sales and key account management organization which has delivered significant top and bottom line results based on targeted up and cross sales." Henrik Hubner, Vice President Sales, Sanist?l "CUBEical Thinking has provided us with great customer insights on which we are benefiting in our daily operations and it has helped our organization focus activities and resources." Carsten Hetling, Nordic Marketing Manager, Zyxel Communications

Product Description: Dealing with the deep alienation between a father and son from its unique vantage point, Where the Shadows Are Deepest captures the generational contradictions of the last decades of America’s 20th century, which carry on to shape the 21st...read more

Product Description: Thomas Ritter entwickelt ein theoretisch fundiertes Modell der Netzwerk-Kompetenz und analysiert unternehmensspezifische Variablen der Ressourcenausstattung, des Personalmanagements, der Kommunikationsstruktur und der Organisationskultur...read more

Product Description: Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective...read more (view table of contents, read Amazon.com's description)