Product Description: It's all in the family Family businesses are the backbone of any economy, but they can present a host of challenges that can affect their chances of success. The Complete Idiot's Guide(r) to a Successful Family Business is the most current and comprehensive book that tells the proprietors of family concerns how to deal with such unique issues, including expansion beyond the original family business, and family versus hired management...read more

Emphasizing the importance of customer satisfaction and service in promoting one's business success, this useful guide presents a complete plan for developing a customer-driven corporate culture, as well as strategic methods for attracting new customers and achieving customer loyalty. Original.

Product Description: Complete loyalty marketing refernce book for the supermarket industry. Includes: Theory, Practice, Interviews with Experts and 350 company descriptions of loyalty suppliers including hardware, software, marketing and in-store companies...read more

Argues that customer service can be a competitive edge, and offers advice on impressing customers and winning their loyalty