Product Description: From nuclear power to gene therapy to the automobile, history shows that it is useful to encourage and facilitate public discussion about new technologies and their potential dangers. Part of the series Perspectives in Nanotechnology, Nanotechnology and the Public: Risk Perception and Risk Communication assesses results from focus groups, interviews, and other resources to provide a more nuanced understanding of how non-experts perceive nanotechnology and what they expect from it...read more

Written in a straightforward and engaging style, this innovative textbook explains fully both qualitative and quantitative methods used in communication research. Doing Media Research guides the reader step-by-step through media research methodology. To facilitate a thorough understanding of the purpose and theories behind the various methodological approaches, the book is divided into four sections. Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. The author concludes with a discussion of special considerations for current media research.

Product Description: Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions...read more

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