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Advertising and Brand Building: Principles and Case Studies
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Product Description: In the modern world, advertising remains the most influential element for the promotion of products and services. It has become the most crucial part of marketing strategies, where attracting and retaining consumers is a challenging task in today's competitive world...read more
By Pongiannan (editor)
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Hardcover:

9788177083156 | New Century Pubns, July 31, 2012, cover price $38.25 | About this edition: In the modern world, advertising remains the most influential element for the promotion of products and services.

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