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Product Description: Get the latest research on new ways to measure innovation in the tourism value chainUntil now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major Âpush and pull factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development...read more
Hardcover:
9780789032706 | Routledge, September 25, 2006, cover price $150.00 | About this edition: Get the latest research on new ways to measure innovation in the tourism value chainUntil now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts.
Paperback:
9780789032713 | Routledge, September 30, 2006, cover price $62.95 | About this edition: Get the latest research on new ways to measure innovation in the tourism value chainUntil now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts.
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