Product Description: Warnings of the death of the book and the degradation of literature have been prevalent for decades, yet books survive and book publishing remains a viable and important force with the media mix. At times, it is hard to distinguish book publishing from the rest of the media enterprise, since publishing houses are both independent entities and also part of newspaper, magazine, and electronic media empires...read more (view table of contents, read Amazon.com's description)

Product Description: The media's treatment of and interaction with race, like race itself, is one of the most sensitive areas hi American society. Whether hi its coverage and treatment of racial matters or racial connections inside media organizations themselves, mass communication is deeply involved with race...read more (view table of contents, read Amazon.com's description)

Product Description: Throughout history the media has primarily been produced by adults, for adults, about adults. Increasingly, children have become a matter of high priority in the modern media society, and as they have, they have also become the subject of much concern...read more

Product Description: Although television is now dominant, radio surprisingly remains a medium of unparalleled power and importance. Worldwide, it continues to be the communications vehicle with the greatest outreach and impact. Every indicator—economic, demographic, social, and democratic—suggests that far from fading away, radio is returning to our consciousness, and back into the cultural mainstream...read more