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Hardcover:
9780135545935, titled "Marketing: An Introduction" | 3rd edition (Prentice Hall, January 1, 1993), cover price $64.85 | also contains Marketing: An Introduction | About this edition: How do we get you moving?
Paperback:
9788498476682 | Norma Editorial Sa, June 27, 2008, cover price $16.95
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